People for the Ethical Treatment of Animals wants to pay a million dollars for fake meat — even if it has caused a “near civil war” within the organization.
The organization said it would announce plans on Monday for a $1 million prize to the “first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by 2012.”
New Harvest, a nonprofit organization formed to promote the field, says on its Web site, “Because meat substitutes are produced under controlled conditions impossible to maintain in traditional animal farms, they can be safer, more nutritious, less polluting and more humane than conventional meat.”
Jason Matheny, a doctoral student at Johns Hopkins University who formed New Harvest, said the idea of a prize for researchers was promising. Citing the example of the Ansari X Prize, a competition that produced the first privately financed human spacecraft, Mr. Matheny said, “they inspire more dollars spent on a research problem than the prize represents.”
Over 10 billion animals a year in the US are killed for meat. Vegans are less than a fraction of a single percentage point of the US population. The population of the US isn’t going vegan anytime soon. This research reward has the potential to save billions of animals the horrors of the factory farm, while still letting orgs like PETA hammer away at the AR and Animal Welfare philosophies on other fronts.
This is a very practical move that gives something to everyone, a “win-win” situation.
Money well spent!
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